Capital Region SBDCSacramento SBDC

Webinar| What Makes Your Customers Tick

Webinar| What Makes Your Customers Tick

Tuesday, October 13, 2020 11:00am to 12:00pm
No Fee

If customers are the ones who will make your business thrive, it makes sense to find out how to develop an engaged customer base.  Having a location is great, because it’s where customers can go.  Having a product is great, because that’s what customers will buy.

But where are the customers in the first place, and how do you start from scratch?

In order to build a customer base, we need to understand why they want to buy from us.  And in order to understand that, we need to take a deep dive into our customers’ minds.  This workshop will show you how to:

Identify what problems your customer has;

Identify how they make an emotional buying decision;

Identify what they currently do to solve their own problems;

Interview customers without giving away your product idea.


You’ll walk away from this workshop with a detailed understanding of how your customers’ minds work.  You’ll also get a workflow that will guide you step-by-step.  Finally, you’ll get hands-on practice with customer interviews and  you’ll know how to go about building a list of people you can start talking to right away.

This workshop is for anyone who is thinking about starting a business and wants to learn about customer development.  You don’t need to have a business that’s already set up, nor do you need a product.  You just need yourself and an investigative mindset.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.