Capital Region SBDCSacramento SBDC

Webinar| Value Proposition Design

Webinar| Value Proposition Design

Tuesday, November 17, 2020 11:00am to 12:30pm
No Cost

After talking with customers and observing them in their natural habitats, you’ve got a solid understanding of what your product or service can do for them.  You can see the vision, and it’s exciting!  But when it comes time to write an ad or tell someone else about your idea, you may find that it takes you longer to explain your idea than you like. 

 

In fact, you might see people’s eyes glaze over as you’re explaining it - and if you’ve had that experience, you know it’s not the best feeling in the world.  “If only they’d see what I see!”

 

Whether you’re pitching to a friend, family member or customer, the fact is that you’ve got to wrap up your business idea in 15 seconds or less for folks.  This means you’ve got to be focused and accurate when describing it.

 

But how?

 

With the Value Proposition Design framework, that’s how.  In this workshop, we’ll help you through four steps that allow you articulate your idea:

 

What your product or service is;

Who it’s for;

What it delivers;

How it makes your customer into a superhero.

 

You’ll walk away with a fully developed list of features and benefits you can use to adjust your pitch on the fly, depending on who you’re talking to.  You’ll also get an easy to fill out script that will help you deliver your value proposition in one sentence, taking 15 seconds or less.

COVID-19

As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.