Capital Region SBDCSacramento SBDC

Storytelling

Storytelling

Tuesday, December 8, 2020 10:00am to 12:30pm
No Cost

Pictures go great with presentations.  Videos, too!  They add so much more information than you can convey with just words.  But what do you do when you don’t have pictures or videos to reference in a conversation?  

You create them in your listener’s heads with visual language - or, more simply, with stories.

 

So let’s pause and take stock of what we’ve got so far.  We know:

Who our customer is and what their problems are

What their world looks like

Precisely how we can help them

 

It’s time to put some more details into our offering now without losing our customer’s attention. This workshop will show you how to tell two different types of stories about your business in a way that keeps their attention:

the story you tell to friends, family, and stakeholders

the story you tell to your customers

COVID-19

As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.