Capital Region SBDCSacramento SBDC



Thursday, April 25, 2019 1:00pm to 3:00pm

Marketing is neither sales nor advertising, although both of these may be part of a marketing strategy. Instead, marketing is the thought process by which you:

  • Identify the product or service you really sell
  • Identify potential customers for your product or service
  • Identify your competitors in selling to these customers
  • Understand the basis on which those potential customers make buying decisions
  • Know why customers will choose to purchase your product or service instead of your competitors'
  • Determine the most efficient and effective methods to reach these buyers before they make their purchasing decisions
  • Identify methods to deliver your product or service
  • Develop an action plan
Placer Business Resource Center 1000 Sunset Blvd Suite 105 Rocklin CA 95765
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.