Capital Region SBDCSacramento SBDC

How To Get Customers Series: Storytelling for Startups (#4)

How To Get Customers Series: Storytelling for Startups (#4)

Thursday, March 5, 2020 10:15am to 12:45pm
No Fee

Workshop 4 of 6 in the new "How to Get Customers" workshop series. 

Storytelling for Startups: Make your product or service message engaging for your customer

Pictures go great with presentations. Videos, too! They add so much more information than you can convey with just words. But what do you do when you don’t have pictures or videos to reference in a conversation?

You create them in your listener’s heads with visual language - or, more simply, with stories.

So let’s pause and take stock of what we’ve got so far. We know:

Who our customer is and what their problems are
What their world looks like
Precisely how we can help them

It’s time to put some more details into our offering now without losing our customer’s attention. This workshop will show you how to tell two different types of stories about your business in a way that keeps their attention:

The story you tell to friends, family, and stakeholders
The story you tell to your customers,/li>

You’ll walk away from this workshop with two complete stories that you’ll be able to tell people right away. We have scripted formats where all you have to do is fill in the blanks and read them out loud. If you’ve attended the prior workshops, you’ve got most of what you need already to put your stories together! And if you haven’t, that’s ok, it’s easy enough to fill out on the fly.

Finish this workshop and you’ll be equipped to knock it out of the park with your customers every time. You’ll be able to capture their attention and get them to lock eyeballs with you as you tell them how you’re going to help them with their problems.


How to Get Customers Workshop Series

We’ve created a 6-part workshop series that will show you how to develop a customer base before launch.

In this course, you’ll learn how to:

Know and get proof of who your customer is.
See where you fit in your customer’s world.
Create the right product or service offering for your customer.
Make your product or service message engaging for your customer.
Go to where your customer is.
Create ads, write content, and structure websites that resonate with your customer.

You’ll walk away from this course with a framework you can practice over and over as you create new ideas and innovations. You’ll learn the expertise you need to build and develop customers at the same time. Plus, we’ll give you access to goodies like the slide decks and printable, downloadable worksheets.

You don’t have to have a formed business idea to take this workshop - as you progress through it, your customer will tell you what they want!  Also, while it’s recommended that you attend all six workshop in the series, it’s not required.

Hacker Lab
2533 R Street, Suite 120


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.