Capital Region SBDCSacramento SBDC

How To Get Customers Series: Market Research (#2)

How To Get Customers Series: Market Research (#2)

Thursday, February 20, 2020 10:15am to 12:45pm
No Fee

Workshop 2 of 6 in the new "How to Get Customers" workshop series.  

Market Research: See where you fit in your customer’s world

Have you ever been to an Expo or Trade show?  Maybe even a Farmer’s Market? Did you notice how it seemed that all the customers, vendors, and other ‘industry’ players were in the same place at the same time?

Those events are great for giving us a big-picture view of our market, but they’re not always convenient to get to, especially if you’ve got a new product or service.  Most of the time, you have to rely on risky assumptions or public data sets that only contain numbers.  


Wouldn’t it be great if you could get the trade show experience from your laptop without having to spend the same time and money on it?

This class is going to teach you how to do that by showing you where to find the ‘digital breadcrumbs’ people leave behind on the internet.  We’ll use free, open source tools that will reveal:

  1. Language customers use to describe their problems;
  2. Groups they belong to and who they listen to;
  3. What kind of information is available to them already;
  4. What their buying behavior says about what they’re willing to spend.

In this free workshop, we’ll show you how to quickly gather customer evidence.  You’ll walk away with techniques that will allow you to understand how your market behaves online and how you can start interacting with them right away.

You’ll walk away with a process that you can use over and over to test out new business ideas in an afternoon.


How to Get Customers Workshop Series

We’ve created a 6-part workshop series that will show you how to develop a customer base before launch.

In this course, you’ll learn how to:

  1. Know and get proof of who your customer is.
  2. See where you fit in your customer’s world.
  3. Create the right product or service offering for your customer.
  4. Make your product or service message engaging for your customer.
  5. Go to where your customer is.
  6. Create ads, write content, and structure websites that resonate with your customer.

You’ll walk away from this course with a framework you can practice over and over as you create new ideas and innovations. You’ll learn the expertise you need to build and develop customers at the same time. Plus, we’ll give you access to goodies like the slide decks and printable, downloadable worksheets.

You don’t have to have a formed business idea to take this workshop - as you progress through it, your customer will tell you what they want!  Also, while it’s recommended that you attend all six workshop in the series, it’s not required.

Hacker Lab
2533 R Street, Suite 120


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.