Capital Region SBDCSacramento SBDC

How To Get Customers: Marketing Collateral Design (#6)

How To Get Customers: Marketing Collateral Design (#6)

Tuesday, March 24, 2020 10:15am to 12:45pm
No Fee

Workshop 6 of 6 in the new "How to Get Customers" workshop series. 

Marketing Collateral Design: Create ads, write content, and structure websites that resonate with your customer

Here’s the Get-New-Customers plan you’ve come up with based on all the work you’ve done so far: more Instagram posts, some Facebook ads, maybe try google adwords. Go and do some networking at a couple mixers, maybe give a talk or two, and write three blog articles. Of course a website as a home page.

If you’ve gone through Traction Testing exercise, this sounds awesome. If you haven’t and know that you can reach your customers in those places, that’s awesome, too! All that’s left is to create some ads and write some stuff. Oh, and the webpage.

So here’s the thing - none of it is rocket science, which is good. But in the moment when you’re sitting at the keyboard, ready to go, and you put your fingers down, nothing happens! Except maybe that little cursor blinking in front of you. Coming up with creative stuff seems easy, then it seems hard. But here’s a secret: it’s only hard because you don’t have an outline to follow...yet.

In this workshop, we show you that you already have everything you need to create ads, write blogs, and design websites. You learned it when you came up with your customer story! All you need to know is where to put different elements of that story in your ads and promotions.

You’ll walk away knowing how to design ads, write content, and structure websites in a way that resonates with your customers. Now that you know which traction channels to use, the only thing left is to design your marketing collateral. You don’t need a marketing firm for this, at least not yet. You can do this!


How to Get Customers Workshop Series

We’ve created a 6-part workshop series that will show you how to develop a customer base before launch.

 In this course, you’ll learn how to:

Know and get proof of who your customer is.
See where you fit in your customer’s world.
Create the right product or service offering for your customer.
Make your product or service message engaging for your customer.
Go to where your customer is.
Create ads, write content, and structure websites that resonate with your customer.

You’ll walk away from this course with a framework you can practice over and over as you create new ideas and innovations. You’ll learn the expertise you need to build and develop customers at the same time. Plus, we’ll give you access to goodies like the slide decks and printable, downloadable worksheets.

You don’t have to have a formed business idea to take this workshop - as you progress through it, your customer will tell you what they want!  Also, while it’s recommended that you attend all six workshop in the series, it’s not required.

2572 21st Street


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.