Craig Hettrich has over 30 years of experience as a CEO, President and Senior Sales and Marketing executive in the Food Industry. Craig’s sense of purpose in life and his passion is developing people and businesses to their fullest potential. His business philosophy centers around positioning companies for profitable growth by collaborating with leadership teams to create highly focused and compelling go to market strategies. Craig’s career includes positions of increasing sales and marketing executive leadership with General Mills and Nestle as well the role of President of American Seafoods International and of Eskimo Pie Inc. Until recently Craig had spent the last 4 years as CEO of Sacramento based Java City. Craig’s Specialties are: P&L Management, strategic planning, turn around strategies, transformational change, marketing and brand strategy, organizational and leadership development, and sales strategy and process.